Collage Group and A+E Networks Host Roundtable on Marketing in a Changing Landscape

We uncover what actually resonates with these younger generations, to help brands break through.

Collage Group will continue their executive roundtable series on November 17 in New York City. Co-hosted by A+E Networks, the day-long session will bring together top brands to discuss cutting-edge approaches to multicultural and youth marketing. Over 40 executives will join from companies including Citibank, Eli Lilly, NFL, Toyota, Unilever, and more.

The day will start with a release of keystone findings around Cultural Fluency, the ability to understand and navigate the intersection of cultural identity and cultural values in a society. This will be followed by a framework for activation and relevant case studies.

“A+E Networks is committed to continually looking closer at our audiences, going beyond ethnicity and standard demographics, to truly understand viewers’ multi-faceted identities. We’re pleased to host the Collage Roundtable featuring the group’s latest Cultural Fluency framework along with some of our own research in this area,” says Marcela Tabares, Head of Multicultural Insights at A+E Networks.

The session will also include the latest findings on reaching and breaking through with gen-Z and millennial consumers, presented in partnership with comScore.

“Connecting with younger consumers is top of mind for most organizations,” says David Wellisch, CEO of Collage Group. “Creating effective campaigns is harder in the rapidly evolving digital landscape, so our latest research uses a data-driven approach to uncover what actually resonates with these younger generations, to help brands break through.”

The third session in the roundtable series will be held in early 2018.

ABOUT COLLAGE GROUP: Founded in 2009,…

Read the full article from the Source…

Leave a Reply

Your email address will not be published. Required fields are marked *